The client for this project is an online energy provider, specialising in supplying power to small businesses. 

 

The new brand needed to mirror the intensity and energy that comes with running a business but in a modern and playful way. 

 

We used the 'o', from the 'go', as the main visual device, making it energetically bounce around the edges of the applications. The choice of rich colours with an intense contrast further emphasise the message of energy.